SEAT has announced the launch of CUPRA, a new brand with its own identity, which will be integrated in the company. The announcement was made at an exclusive event held today in Barcelona.
CUPRA, which has always been SEAT’s ultimate expression of sportiness, becomes its own entity, created to develop models in conjunction with SEAT and with the firm commitment to grow independently.
“CUPRA is a big opportunity for SEAT, for our customers and for the business,”said SEAT President Luca de Meo. “The whole project has surfaced as the dream of a group of people which were looking for a way to conquer a new group of car lovers.”
CUPRA will also encompass the entire motorsport and racing division, an area that until now was the responsibility of SEAT Sport and which will be directly integrated into the new brand.
SEAT Vice-president for Sales and Marketing Wayne Griffiths highlighted: “Our ambition for the CUPRA brand is to double the sales within the next 4-5 years, focusing our business model on four main pillars: distribution, partnerships, racing and product.”
The CUPRA TCR is the brand’s first racing car and will compete in the TCR series in the 2018 season.
